American Megatrends Expands Go to Market Activities to Grow StorTrends® Channel Business

Tuesday: July 31, 2012

Editorial Summary:

• American Megatrends Inc. (AMI) announces the implementation of an aggressive Go-To-Market (GTM) initiative to help grow its StorTrends® SAN & NAS storage channel sales business
• AMI has made a number of significant hires across multiple groups within the StorTrends team, including a new Marketing Director, Demand Generation Representatives and Marketing Communications personnel
• AMI is engaging with the Taneja Group, Tech Target and other third party entities to further promote the StorTrends 3400i Dual Controller iSCSI SAN
• Significant investment made to support an aggressive demand generation calendar, including weekly webinars, third party email marketing campaigns and content syndication programs

NORCROSS, GEORGIA - American Megatrends Inc. (AMI) announces the implementation of an aggressive Go-To-Market (GTM) initiative to help grow its StorTrends SAN & NAS storage channel sales business.

Helping execute the new GTM initiative, AMI has made a number of significant hires across multiple groups within the StorTrends team. Those include the hiring of a new StorTrends Marketing Director - Mike Thyne. Mike brings to the table over 15 years of relevant demand generation and marketing programs experience, most recently as Marketing Programs Director for one of the world’s top data storage vendors. In that role, he managed a team that helped identify over $80M in net new storage business in the last fiscal year. Mike Thyne commented, “I am very excited about the opportunity to join the AMI family and help build the marketing demand for StorTrends. StorTrends offers true enterprise class features at an unbelievable value.”

Additional hires include a team of Inside Sales professionals known as Demand Generation Reps (DGRs). The DGRs are tasked with qualifying StorTrends outbound and inbound leads quickly and effectively through a predictive dialing technology to provide StorTrends Channel Partners with qualified opportunities for selling StorTrends. The Marketing Communications Team has also added head count to help StorTrends ramp PR and media relations, along with extensive collateral, voice of the customer and social media activities. StorTrends has also engaged with the Taneja Group, Tech Target and other third party entities to further promote the StorTrends 3400i Dual Controller iSCSI SAN.

AMI’s President and CEO Subramonian Shankar, a long-time industry innovator, has approved significant investment to support a highly aggressive demand generation calendar for Q3 and Q4 of 2012, one that includes weekly StorTrends webinars, third party email marketing campaigns targeting 200,000+ public and private sector organizations and content syndication programs with respected third parties like TechTarget.

Needless to say, Mr. Shankar is excited about the new StorTrends marketing direction. “AMI is 100% committed to the channel and in helping our channel partners grow. I’m confident we’ve given our new team members the tools and authority they need to help us build not only pipeline, but a conversation in the market that highlights the strength and value of StorTrends technology.”

Justin Bagby, Director of StorTrends Sales, indicated that the response from StorTrends Channel Partners has been extremely positive. “AMI understands that the success of StorTrends products is dependent on the success of our partners. AMI is committed to offering the highest margins, the most qualified leads and all the sales tools required to ensure that our partners are ultra-successful. With more than one thousand installs, existing StorTrends partners know the technology is sound; now it is time to tell our story to the world through the new marketing programs.”

To learn more about StorTrends, all are welcome to attend AMI's complimentary webinars. For titles, dates and times, please visit www.stortrends.com/webinar.

About StorTrends
Thousands of StorTrends SAN and NAS storage appliances are installed worldwide and trusted by companies and institutions in industries such as Education, Energy, Finance, State & Local Government, Healthcare, Manufacturing, Marketing, Retail, Research, Technology and many more. StorTrends meets the challenges and demands of today’s business environments by offering Unified Storage, Simplified Management, Business Continuity, Disaster Recovery, Storage Efficiency and Virtualization. The StorTrends product line incorporates enterprise features at a cost that is much less than traditional storage vendors - making StorTrends a superb value as your next storage appliance.

About AMI : Founded in 1985 and known worldwide for AMIBIOS®, American Megatrends Inc. (AMI) supplies state-of-the-art hardware, software, and utilities to top-tier manufacturers of desktop, server, mobile and embedded systems. AMI’s industry leading Aptio® V UEFI BIOS firmware, innovative StorTrends® Network Storage hardware and software products and MegaRAC® remote server management solutions continue to garner industry acclaim and awards around the world. In line with the diversity of its technology and product line, AMI is a member of a number of industry associations and standards groups, such as the Unified EFI Forum (UEFI), the Intel® Intelligent Systems Alliance and the Trusted Computing Group (TCG). Headquartered in Norcross, Georgia, AMI has locations in the U.S., China, Germany, India, Japan, Korea and Taiwan to better serve its customers.

For more information on AMI, its products or services, call 1-800-U-BUY-AMI or visit www.ami.com.

Statement of Liability: © 2013 American Megatrends Inc. Product specifications are subject to change without notice. Products mentioned may be trademarks or registered trademarks of their respective companies. All rights reserved. No warranties are made, either express or implied, with regard to the contents of this work, its merchantability or fitness for a particular use. This publication contains proprietary information, which is protected by copyright. American Megatrends reserves the right to update, change and/or modify this product at anytime.

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