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American Megatrends at VMworld® 2010 in San Francisco, August 30 to September 2, 2010

Monday: August 30, 2010

Editorial Summary:

  • American Megatrends (AMI) will participate in VMworld® 2010 at the Moscone Center in San Francisco, from August 30, 2010 to September 2, 2010
  • AMI will be present in Booth 1507 as a partner of MDS Micro, a leading provider of enterprise-class, eco-driven server solutions
  • AMI will present its StorTrends® IP-SAN storage solution as part of the integrated CloudMatrix virtualized data center platform showcased by MDS Micro
  • The management engine of CloudMatrix, MDS SimpleView, is powered by MegaRAC® XMS (Extendible Management Server) firmware
  • CloudMatrix will be presented during the Solutions Exchange Theater Presentation on Monday, August 30, 2010 from 4:15pm to 4:45 pm in the Solutions Exchange Show Floor in Hall B of Moscone South

ATLANTA, GEORGIA - American Megatrends (AMI), a leader in storage and computing innovations, is pleased to announce its participation in VMworld® 2010, the flagship event for virtualization technology.

VMworld® 2010, hosted by VMware®, is an annual event that showcases the latest technologies and the broad ecosystem of VMware partners developing virtualization solutions. AMI will participate in VMworld 2010 as a partner of MDS Micro, a leading provider of enterprise-class, eco-driven server solutions built specifically to address key datacenter issues, and will present its StorTrends® network storage products as part of the integrated CloudMatrix solution showcased by MDS Micro. CloudMatrix empowers companies with an industry-leading virtualized data center platform, with cutting-edge features, centralized management and provisioned security.

Throughout VMworld, AMI will be located in Booth 1507, sponsored by MDS Micro. In partnership with MDS Micro, AMI will also participate in a presentation of CloudMatrix in the Solutions Exchange Theater Welcome Reception Presentation on Monday, August 30 from 4:15 – 4:45 pm in Hall B of Moscone South.

StorTrends IP-SAN Storage Solutions from American Megatrends Inc. (AMI) are powered by an elastic storage architecture, dynamic just-in-time provisioning, elegant manageability and stellar performance to offer a silver lining to any IT cloud infrastructure. While AMI relies on standard and proven technologies and standards like Linux and iSCSI to reduce costs and time-to-market (TTM), AMI’s value-add has always been in the careful and meticulous design of its storage software technology, exemplified by its flagship StorTrends iTX Network Storage Software. With its extensible management framework, StorTrends iTX offers seamless integration with VMware VCenter™ Server. StorTrends storage solutions utilize Commercial Off-the-Shelf (COTS) hardware, such as the Supermicro 1U, 2U and 3U Intel®-based appliances demonstrated as part of the CloudMatrix virtualized data center platform at VMworld, to guarantee the latest in hardware technology at the best possible price.

MDS Simple View, powered by MegaRAC® XMS (Extendible Management Server) from American Megatrends Inc. (AMI), is a complete management solution for centralized and collaborative management of monolithic and modular servers. It uses IPMI for server management and provides true remote manageability for any IPMI-enabled server. MDS Simple View features an intuitive, browser-agnostic Apache web interface on top of a SQLite database, to allow an administrator to easily and remotely manage servers using any standard web browser. MDS Simple View also supports CIM, WSMAN and SMASH for remote manageability. Moreover, MDS Simple View is an extendible platform that can also manage many other components in a typical data center, including switches, routers, printers, and more - bringing a unified and user-friendly management interface to a complex management task. MDS Simple View is available for both Linux and Microsoft® Windows™ server platforms.

Karriem Adams, Sr. Vice President of Global Sales of MDS Micro commented that "our engagement with AMI in further developing the CloudMatrix has been a great experience. AMI’s commitment to delivering industry-leading solutions in management and storage for the enterprise data center fits together perfectly with the vision that MDS Micro has cultivated bringing the CloudMatrix to life, and we look forward to further collaborations in this rapidly developing space."

S. Shankar, President and CEO of American Megatrends, expressed his thoughts on AMI’s participation in this year’s event: "AMI is thrilled to be exhibiting at VMworld this year in partnership with MDS Micro. Virtualization and cloud computing remain the fastest growing segments in enterprise computing, and AMI has marked the development of solutions for virtualization and cloud computing as strategic focus points for each of our business units. This is one of the many reasons why it has been a great pleasure to engage with MDS Micro on the development of the CloudMatrix solution, as our goals and commitment to delivering compelling virtualized solutions for the cloud is in perfect alignment with those of MDS Micro."

He added that "the flexibility and extensibility of both our MegaRAC XMS, which is the foundation of the SimpleView management engine of CloudMatrix, and StorTrends iTX, the storage management software of the Cloud Storage component of CloudMatrix, allowed these solutions to be incorporated into the CloudMatrix with the utmost ease. AMI is delighted to be engaged in the rising tide of innovation in virtualization and cloud computing, and looks forward to continuing its active role in these developments."

American Megatrends warmly welcomes its customers, partners and media representatives to VMworld 2010 in San Francisco and invites attendees to visit Booth 1507 for demonstrations and detailed information on the CloudMatrix by MDS Micro - and the StorTrends IP-SAN storage solution and MegaRAC XMS management firmware that are an integral part of it.

For more information about StorTrends iTX Network Storage Software and its support for VMware ESX Server, visit www.stortrends.com. To speak to an expert who can help you begin the process of designing a storage solution that leverages AMI’s expertise as a VMware Technology Alliance Partner, contact a StorTrends Sales Associate today at 1-800-U-BUY-AMI.

About MDS Micro
MDS Micro engineers eco-driven server solutions designed with Supermicro x86 building blocks built specifically to address key datacenter issues within the enterprise-class space. MDS server solutions offer industry-leading performance in reference to computing & storage density, I/O bandwidth, and unified management.

About AMI : Founded in 1985 and known worldwide for AMIBIOS®, American Megatrends Inc. (AMI) supplies state-of-the-art hardware, software, and utilities to top-tier manufacturers of desktop, server, mobile and embedded systems. AMI’s industry leading Aptio® V UEFI BIOS firmware, innovative StorTrends® Network Storage hardware and software products and MegaRAC® remote server management solutions continue to garner industry acclaim and awards around the world. In line with the diversity of its technology and product line, AMI is a member of a number of industry associations and standards groups, such as the Unified EFI Forum (UEFI), the Intel® Intelligent Systems Alliance and the Trusted Computing Group (TCG). Headquartered in Norcross, Georgia, AMI has locations in the U.S., China, Germany, India, Japan, Korea and Taiwan to better serve its customers.


For more information on AMI, its products or services, call 1-800-U-BUY-AMI or visit www.ami.com.


Statement of Liability: © 2013 American Megatrends Inc. Product specifications are subject to change without notice. Products mentioned may be trademarks or registered trademarks of their respective companies. All rights reserved. No warranties are made, either express or implied, with regard to the contents of this work, its merchantability or fitness for a particular use. This publication contains proprietary information, which is protected by copyright. American Megatrends reserves the right to update, change and/or modify this product at anytime.



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